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Turning your artist project or band into a sustainable business is no small task, but the music industry is evolving rapidly. It’s a better time than ever to start thinking about your music career like an entrepreneur and building your brand. The goal of the Self-Signed Artist podcast is to help independent musicians do just that. Through their work with numerous artists in the studio, Koby and Jake have witnessed (or made) nearly every mistake in the book. Now they bring that experience to you with Self-Signed Artist so that you can avoid those mistakes and find success in the music business. Website: selfsignedartist.com Email: podcast@selfsignedartist.com IG: @selfsignedartist
Episodes
Wednesday Apr 14, 2021
Ep. 49: Why Most Artists Are Missing Out on Merch Revenue
Wednesday Apr 14, 2021
Wednesday Apr 14, 2021
Do you sell merch for your band or artist brand? Do merch sales make up a significant part of your income? In this episode, we talk about strategies you can use to maximize the power of your merch sales.
You'll hear what most people get wrong with their merch table, why high-school-Jake bought a shirt that was two sizes too small, why anybody buys merch in the first place, how merch can connect to your music/lyrics/videos/performances, the psychology of a tiered price structure, and how to drive up demand with limited supply.
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