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Turning your artist project or band into a sustainable business is no small task, but the music industry is evolving rapidly. It’s a better time than ever to start thinking about your music career like an entrepreneur and building your brand. The goal of the Self-Signed Artist podcast is to help independent musicians do just that. Through their work with numerous artists in the studio, Koby and Jake have witnessed (or made) nearly every mistake in the book. Now they bring that experience to you with Self-Signed Artist so that you can avoid those mistakes and find success in the music business. Website: selfsignedartist.com Email: podcast@selfsignedartist.com IG: @selfsignedartist
Episodes
Wednesday Feb 24, 2021
Ep. 42: Should You Audition for a Music Competition TV Show?
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
Aspiring artists everywhere flock to the open auditions for TV shows like The Voice, American Idol, Songland, or America's Got Talent. It seems like an easy enough decision, try your luck. There's a ton to gain, and not much to lose. But is that really true? In this episode, we discuss the pros and cons of auditioning for music competition shows, like what you really stand to gain, and the catch that goes along with it. We also cover some ways to maximize the benefit of auditioning and minimize the potential downfalls.
Wednesday Feb 17, 2021
Ep. 41: Leveraging TikTok for Music Promotion - w/ Brian Hayes
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
If there's one social media platform with the most potential for artists and bands right now, it's TikTok. Whether you're creating original content or hopping on the trends, it's well worth having an active account.
In this episode, we talk to Brian Hayes (Coach Hayes) about his work with TikTok for artists like Johnny 2 Phones and sports organizations. We talk about what types of content work best on the app, the unimportance of production value, how to be authentic and still strategic, repurposing your content for TikTok, and choosing TikTok influencers to work with.
Wednesday Feb 10, 2021
Ep. 40: How to Get Attention-Grabbing Artist Photos - w/ Kiki Vassilakis
Wednesday Feb 10, 2021
Wednesday Feb 10, 2021
Your photography might be the first thing that a potential fan encounters, even before your music! It's important to make a good first impression and tell them how to feel when they see your photos.
In this episode, we talk to talented music photographer Kiki Vassilakis about how she creates stunning artist portraits and captures epic moments at live shows. We cover her creative process, brainstorming concepts, choosing a feeling for an image, the power of eye contact, posed vs. candid shots, getting comfortable with your photographer, and the benefits of working with a professional music photographer, among many other topics.
Wednesday Feb 03, 2021
Ep. 39: Making High-Quality Music Videos - w/ Kamrin Pester & Wes Ellis
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
What's the first thing every artist pictures when they've just written their best song yet? The music video. Kamrin Pester and Wes Ellis are part of a team that takes artists' inspiration and brings it to life on the screen. Their most recent project with artist Malik is a unique and creative take on the whole concept of what a music video can be.
In this episode, we talk about Malik's new video for his entire album "Spectrum," choosing a concept and aesthetic, challenges and compromises while making a video, budgeting for a project, finding a team, how to prepare for a shoot, and how to get eyeballs on your video when it's finished.
Wednesday Jan 27, 2021
Ep. 38: Long-Distance Collabs: Two Perspectives - w/ 3dm. and Shiggy
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
When the right artist finds the right producer, a 5-hour drive once a month (both ways) seems like nothing. 3dm (artist) and Shiggy (producer), manage to consistently make it work and come out with great music even though they only have very limited windows of time to do it.
In this episode, we talk about the influence of home communities, finding and clearing samples, the pressure of limited session time, preparing for when creativity dries up, acknowledging but avoiding trends, and the future of completely remote collaboration.
Wednesday Jan 20, 2021
Ep. 37: Finding YOUR Sound - w/ Richie Wicander (Fire From The Gods)
Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
Everybody wants to know the secret to making it big as an artist. Well here it is: it's a slow process of developing. Richie Wicander knows that process very well from his time in Fire From The Gods (Rise Records), working in A&R for BMG, and developing bands and pop artists.
In this episode, we talk to Richie about where Fire From The Gods' unique sound comes from, what artist development looks like, how touring is really networking in disguise, how pop and hip hop influences lead to better rock music, and how the end of the pandemic may re-launch band culture.
Wednesday Jan 13, 2021
Ep. 36: Forming a Cohesive Band Image - w/ Alex Magnan (Young Culture)
Wednesday Jan 13, 2021
Wednesday Jan 13, 2021
A band is a sum of its parts. At the same time, it has to be both a single, cohesive unit, and also a collection of unique individuals with their own personalities. How do you tackle that from a branding perspective?
In this episode, we talk to Alex Magnan of Young Culture about how each member of the band is both a part of the whole and also their own artist. We cover collecting influences, what K-pop is doing right, creating a cohesive look on social media, live video performances, and live-streamed gatherings for fans on Twitch.
Wednesday Jan 06, 2021
Ep. 35: How Being an Athlete Makes You a Better Artist - w/ Johnny 2 Phones
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
What does playing basketball have in common with releasing a hit song? In Johnny 2 Phones' mind, a lot. So much that he made "athletic background" a requirement in his search to hire an intern.
In this episode we talk to Johnny about how a sports background has influenced his artist career, making music that is happy-sad, TikTok strategy for making your music viral, what to do when you feel like giving up, and the important distinction between being confident and being cocky.
Wednesday Dec 30, 2020
Ep. 34: How to Achieve Your Goals and Make 2021 Your Best Year Yet
Wednesday Dec 30, 2020
Wednesday Dec 30, 2020
2020 is over! Goodbye and good riddance! Now it's time to make your plan for the coming year, but don't fall into the age-old routine of making New Years resolutions and giving up by February 1st.
When it comes to setting big goals for yourself, it can be all too easy to let things slip over the course of a whole year. In this episode, we give you tips to make sure that you achieve your goals for 2021. We cover the benefit of setting different tiers of goals, whether you should broadcast your goals publicly, how to keep yourself accountable without excessive stress, and much more.
Wednesday Dec 23, 2020
Ep. 33: Beat-Producer Business Models - w/ Hunter Galvin (Hunna G)
Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
As if being a great producer wasn't hard enough, turning it into a sustainable business comes with its own unique challenges.
In this episode, we talk to Hunna G about building his producing career and different several business models that you can use to do the same thing for yourself. We also cover his work with Johnny 2 Phones, finding artists to work with, protecting your music, and always being prepared for when opportunities arrive.