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Turning your artist project or band into a sustainable business is no small task, but the music industry is evolving rapidly. It’s a better time than ever to start thinking about your music career like an entrepreneur and building your brand. The goal of the Self-Signed Artist podcast is to help independent musicians do just that. Through their work with numerous artists in the studio, Koby and Jake have witnessed (or made) nearly every mistake in the book. Now they bring that experience to you with Self-Signed Artist so that you can avoid those mistakes and find success in the music business. Website: selfsignedartist.com Email: podcast@selfsignedartist.com IG: @selfsignedartist
Episodes
Wednesday Feb 17, 2021
Ep. 41: Leveraging TikTok for Music Promotion - w/ Brian Hayes
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
If there's one social media platform with the most potential for artists and bands right now, it's TikTok. Whether you're creating original content or hopping on the trends, it's well worth having an active account.
In this episode, we talk to Brian Hayes (Coach Hayes) about his work with TikTok for artists like Johnny 2 Phones and sports organizations. We talk about what types of content work best on the app, the unimportance of production value, how to be authentic and still strategic, repurposing your content for TikTok, and choosing TikTok influencers to work with.
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