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Turning your artist project or band into a sustainable business is no small task, but the music industry is evolving rapidly. It’s a better time than ever to start thinking about your music career like an entrepreneur and building your brand. The goal of the Self-Signed Artist podcast is to help independent musicians do just that. Through their work with numerous artists in the studio, Koby and Jake have witnessed (or made) nearly every mistake in the book. Now they bring that experience to you with Self-Signed Artist so that you can avoid those mistakes and find success in the music business. Website: selfsignedartist.com Email: podcast@selfsignedartist.com IG: @selfsignedartist
Episodes
Wednesday Jan 13, 2021
Ep. 36: Forming a Cohesive Band Image - w/ Alex Magnan (Young Culture)
Wednesday Jan 13, 2021
Wednesday Jan 13, 2021
A band is a sum of its parts. At the same time, it has to be both a single, cohesive unit, and also a collection of unique individuals with their own personalities. How do you tackle that from a branding perspective?
In this episode, we talk to Alex Magnan of Young Culture about how each member of the band is both a part of the whole and also their own artist. We cover collecting influences, what K-pop is doing right, creating a cohesive look on social media, live video performances, and live-streamed gatherings for fans on Twitch.
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